About us


Company Overview

Established in 1990 by Prakash Panjabi, Nirmala Avijaya Group is a distinguished steel exporting house headquartered in Jakarta, Indonesia with bases in the financial hub of Singapore, China and a sales office in Brazil. It is an integrated organization that provides complete roofing solutions to its international clients ranging from the Americas, Africa and Europe.

Today, Nirmala Avijaya Group has developed a client base stretching 26 countries worldwide with an annual revenue surpassing US$95 million for the financial year of 2019.

Our flat steel division supplies its customers globally with steel roofing from China, Vietnam, Indonesia and Japan. The group provides instant access to an array of various flat steel products from across the Asian region through some of the trusted names in the industry ranging from State Owned Enterprises in Indonesia and China. Nirmala Avijaya Group also provides value - added services for its customers through structured financing on a case by case basis through its strong relationships with reputed credit insurers and first - class banks in the industry. Consolidation of goods is also a service we provide through our warehouse depots located in the major port cities of Shanghai, Qingdao and Tianjin.

Our commitment to quality and excellence has what has led to our growth story through our attention to detail in regards to quality control and inspections of all goods we provide in order to maintain our long - standing relationships with clients.

The group is also active in the supply of various other building material related items such as: rebars, black wires, galvanized wires, wire rod, nails, angles and hollow sections at competitive prices.


Strategic Sourcing

Operating out of the resource rich nation of Indonesia where there is an abundant amount of fresh iron ore, we stand at the forefront of Asia’s supply house as the main ingredient for Hot Rolled Coils giving us a competitive edge. Our job does not stop at the processing of documents as many may perceive, but rather also goes through the rigorous process of working with manufacturers and processors in financing and streamlining their production processes. Our thorough on-site inspection of cargoes throughout the production process as well as prior to shipment is an aspect we pay great important to, in order to deliver our clients with the best possible products.

With this in mind, we have increased our focus on developing our presence in China and the region to be closer to our strategic mills in order to guarantee the quality of supply and managing risk.

Nirmala Avijaya has recognized the need of a reliable, traceable and a fully sustainable supply chain to keep the clients consistently informed of the schedule of the cargo.


Corporate Responsibility

We have realized the importance of working together and collaborating closely with steel mills. Not only to meet our customer’s needs, but to ensure as clean a carbon footprint as possible to meet the needs of the world’s capacity to serve future generations.

With this in mind, Nirmala Avijaya Group has launched NIRMALA CARE (Planting seeds in several high polluted areas within the region), a program aimed at tackling  sustainability issues at a grassroots level.


This long-term vision for was born through the vision of the employees directly involved throughout the process across the value- chain beginning from the mining of the iron ore, to the processing of the Hot Rolled and Cold Rolled Steel, Coatings until the point of transportation. This is the backbone reason that started our NIRMALA CARE program on our 20th anniversary of operations on the 21st of August 2010.

NIRMALA CARE also has another focus on livelihood of the workers and to ensure a sustainable living through the establishment of various charitable events such as funding the education of children in regions throughout our value-chain we will benefit the most.


NIRMALA CARE creates a profitable system through ensuring a high-quality product and good internal management.

We are working with over 28 government owned and privately held mills in Indonesia, China, Japan and Vietnam to provide high quality steel coils with as low a carbon footprint as possible, while also ensuring our goods are transported in the quickest and most efficient manner.



World Capital Tower Lt. 15 Unit 15
Jl. Dr. Ide Anak Agung Gde Agung Lot D, 
Mega Kuningan, Jakarta 12950

+62 21 5091 7995
+62 21 5091 7996




7 Temasek Boulevard
#12-07 Suntec Tower One
Singapore 038987

  +65 9373 3798




Suite 307, Tower 7
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Shanghai 201206

  +86 21 6051 0448
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